How Codilar Transformed 2XL Homes Online Store for Retail Success
Company Overview
One of the most premium brands for home furnishing and decor 2XL has established its name in the UAE and Oman markets due to the luxury and quality it offers With a vision of catering to the unique needs of the local audience while offering a world class in store experience the company came in contact with Codilar to transform its digital presence
They wanted to build an eCommerce platform that could combine design functionality and scalability
Objectives Challenges
At Codilar if we love something more than a successful eCommerce project that is overcoming the challenges that come with launching a successful eCommerce project 2XL Home presented us with a number of challenges that would lead the company to its ambitious goals
Objectives
Seamless Shopping: Building an online store that offers luxury comfort and convenience to shoppers across the UAE and Oman
Multilingual Capabilities: Catering to both Arabic and English speaking customers extending the platform reach and improving customer experience
Advanced Promotions: From half back promotion to cart rule customization employing advanced promotional features to improve the shopping experience
Performance and Scalability: Creating a scalable platform capable of handling a huge amount of traffic minus any compromise on speed and performance
Challenges
Complex UX Navigation: Designing a functional and intuitive eCommerce interface without hampering the brand image by any means
Payment Integration: Integrating global and local payment gateways into the platform while complying with the local policies at the same time
Balancing Visuals and Performance: 2XL Homes brand image required high quality visuals but they needed a quick loading time for better engagement
Custom Features: They wanted an upgrade to their existing user experience with top tier functionalities like credit management and promotional rewards
Codilars Solution Approach
To bring 2XL Homes vision into reality Codilar employed Adobe Commerce Magento 244 p1 to deliver a tailored solution The entire project was carefully strategized to overcome every challenge while delivering beyond expectations
User Centric Design
Codilar created a design for 2XL Home that had the right blend of luxury and functionality
Dynamic Home Page and Checkout Page
The homepage included highly engaging banners exceptional offers and highlighted products that made a lasting first impression On the other hand the checkout page contained all shipping and payment options including the choice for in store and warehouse pickups
2 Improved Product Browsing
From advanced filtering options and detailed product displays on the product listing pages PLPs to visually detailed product description pages PDPs that offered related product suggestions the new platform offered a seamless product browsing experience
3 Easy Account Management
From modifying profiles to accessing order histories managing wishlists and tracking loyalty rewards shoppers could now do everything from the dynamic My Account section
Advanced Functionalities
By implementing bespoke functionalities we successfully enhanced customer engagement and satisfaction
1 Click and Collect
Shoppers were able to order online and collect the products from the physical store or even warehouses The Click and Collect feature closed the gap between online and offline shopping creating an omnichannel experience
2 Half Back Promotion
With the Half Back Promotion feature 2XL Home could add more value to shoppers by providing a whopping 50 return on the order value as coupons to use in the future purchases This reward centered shopping experience ensured more sales and successful purchases
3 Cart Rule Customization
We enabled 2XL Home to create and modify rules for promotions during checkout This helps with more transparent transactions and value added deals for customers leading to better targeting and increased sales
Robust Technical Integration
To support 2XL Homes ambitious goals Codilar employed the most advanced technologies to deliver the needed scalability to the platform and efficiency in operation
1 Magento ERP Synchronization
The Magento ERP sync ensured top notch accuracy and efficiency in the platform as it delivered real time updates for inventory and automated order processing
2 Marketing Automation
Improved user interaction and engagement through push notifications empowered personalized promotions and allowed the 2XL Home to send customized messages based on user behavior
Additional Optimization
Advanced features and functionalities promised a powerful shopping experience But the platform needed further optimizations to meet the goals
1 Complete Set Products
By dynamically linking related additional products to a main product we helped 2XL Home to boost their sales Thanks to this shoppers could buy a complete set straight from a single PDP without spending time to review other product pages This ensures a huge increase in customer experience
2 Custom Amasty Labels
We customized the Amasty Labels for PDPs PLPs and other blocks to highlight the key attributes of the products and gain customers attention through tags badges stickers etc
3 Dynamic Category Block
To ensure increased sales and user engagement we added dynamic category blocks like Online Exclusive block to the CMS pages
Proactive Monitoring
We also implemented an advanced monitoring system to keep everything in check and updated The advanced monitoring tools such as New Relic offered easy access to detect real time issues and solve them
Results and Impact
These custom solutions worked wonders for 2XL Home
The increase in engagement and customer interactions resulted in a 208 increase in conversion rate
An increase of 194 in the average order value due to user oriented features
User engagement went up by 66 because of the new personalization features and functionality
Because of the faster loading time and user centric design the bounce rate came down by 11
A 136 increase in page views because of dynamic content updates and optimized navigation
