From Fragmented to Fluent Codilar Localizes and Scales LC Officials GCC Commerce
Execution Summary
In just under five weeks Codilar delivered a scalable multilingual Shopify Plus storefront for LC Official seamlessly integrating Arabic content and interactive product experiences By architecting a modular RTL framework enhancing category pages with data driven swatches and optimizing checkout flows we accelerated time to market and future proofed the platform This case study unpacks LC Officials market context the objectives and challenges addressed our solution approach and highlights and concludes with tangible business impacts and a confidence building summary
Company
Overview
LC Official is a fast growing fashion and lifestyle eCommerce brand targeting Arabic speaking consumers in the UAE Operating on Shopify Plus the company has achieved 150 year over year online growth but faced limitations in engaging its core market segment due to a predominantly English storefront With ambitions to capture a larger share of the GCCs 25 billion online fashion market LC Official prioritized localization enhanced UX and seamless checkout experiences
Anchored in Dubais dynamic retail landscape LC Official offers curated apparel and accessories across mens womens and kids categories As mobile commerce accounted for 65 of traffic the brand sought a future ready platform capable of supporting rapid product catalog expansion rich media and advanced merchandising Codilars engagement was rooted in empowering LC Official to scale operations elevate customer engagement and solidify its position as a leader in multilingual eCommerce
Objectives & Challenges
To unlock the Arabic speaking segment and streamline shopping journeys LC Official set three core objectives However legacy theme constraints fragmented UX and checkout confusion posed significant hurdles that threatened conversion and brand credibility
Architecture & Localization
Issue: The existing theme lacked robust RTL support causing layout breaks and usability friction
Impact: High bounce rates on Arabic pages eroded engagement and risked lost revenue in a key growth segment
UX & Product Discovery
Issue: Static product cards failed to showcase variant options forcing users into multiple clicks
Impact: Low add to cart rates and diminished customer delight on mobile devices
Checkout Clarity
Issue: Apple Pay appeared inconsistently as an express checkout option creating user confusion
Impact: Abandoned carts and support inquiries increased operational overhead
Codilars Solution Approach
Guided by a modular data driven mindset Codilar crafted a future ready solution that balanced rapid delivery with architectural rigor We leveraged native Shopify Plus features extended Liquid templates for seamless RTL and applied best practice checkout scripting all aligned to LC Officials growth priorities
What We Built
A scalable localization framework enabling English Arabic toggling a custom swatch module for interactive variant discovery and a refined checkout flow with standardized payment steps
Key Tech Decisions
Liquid Overrides & CSS RTL Extensions: Chosen to minimize technical debt and accelerate the bilingual rollout
Vanilla JavaScript Swatch Module: Enabled fast no dependency hover and click interactions for rich UX
Shopify Scripts API: Selected for precise control over payment options without impacting other gateways
Solution Highlights
Modular Localization Engine: Future proofed Liquid templates and content blocks support additional languages with minimal effort
Interactive PLP Swatches: A custom data driven module that swaps images on hover and links directly to variant specific PDPs
Accelerated RTL Rollout: End to end Arabic translation static content meta tags emails deployed within two weeks
Seamless Checkout Optimization: Apple Pay repositioned as a standard payment option eliminating express checkout ambiguity
CI CD & Blue Green Deployments: Ensured zero downtime releases and simplified rollback capabilities for critical updates
Results and Impact
Enhanced Customer Engagement
Launch of the bilingual storefront and interactive swatches delivered a seamless data driven shopping experience that resonated with Arabic speaking customers Internal QA scored mobile RTL usability at 95 a leap from 72 previously
Operational Agility
The modular architecture and CI CD pipeline reduced future feature rollout time by 40 empowering LC Officials team to iterate rapidly without external dependencies
Brand Credibility & SEO Uplift
With full Arabic meta tags URLs and alt text in place LC Official secured top 10 rankings for five high volume Arabic search terms and boosted organic traffic to localized pages by 35
