Creating a Customized eCommerce Website for Reebok on Magento Cloud
Company Brief
Reebok, a global athletic footwear and apparel company, wanted to create a new eCommerce website to sell their products online. They approached us to build the website on Magento Cloud and customize it to meet their specific needs.
Our team worked closely with Reebok to understand their requirements and created a fully functional eCommerce website with all necessary features, including payment integration, customer session-based recommendations, multi-currency support, and social media connectors.
Objectives & Challenges
The main objective was to create a customized eCommerce website that met Reebok's specific requirements and provided a seamless shopping experience for their customers. However, there were several challenges that we had to overcome to achieve this objective.
User Experience: The challenges for Reebok's eCommerce website include customizing the site to meet specific requirements for a seamless and engaging user experience, developing a system to personalize the shopping experience through IP-based recommendations, and providing a simple one-step check-out process to reduce cart abandonment and improve customer satisfaction.
Payment and Internationalization: They wanted to integrate Tabby and EMI payment options for secure and easy checkout. Also, support five currencies, and include VAT and Cart Summary to simplify the purchase process and accommodate international customers.
Social Media and Branding: Integrating social media connectors to increase brand exposure and customer engagement, while maintaining a consistent brand identity across different platforms.
Solution Approach
In response to the challenges outlined in the previous section, we implemented a range of solutions to ensure that the Reebok eCommerce website provided a seamless and engaging user experience, while also accommodating international customers and simplifying the purchase process.
User Experience
To meet Reebok's specific requirements for the website, we worked closely with their team to identify the key features needed, including Model Based Grouping, Multi-Color, Display Availability, Multi-Color Filtering, and Heart enabling to add to wishlist. Our development team ensured that the website was seamlessly integrated with these features, while maintaining a user-friendly and engaging experience for customers.
Payment Integration
To make it easy for customers to pay and checkout, we integrated Tabby and EMI payment options into the website. We worked to ensure that these payment options were secure, user-friendly, and integrated seamlessly with the checkout process. Additionally, customers can use their store credit to pay for purchases, and administrators can utilize the store credit for cash refunds.
Customer Session-based Recommendations
To personalize the shopping experience and improve customer satisfaction, we utilized data analysis tools to make recommendations based on customer sessions via IP. These recommendations were displayed to customers in real-time, enhancing the shopping experience and increasing sales.
Multi-currency Support
To accommodate international customers and simplify the purchase process, we implemented a currency conversion system and included VAT and Cart Summary in the checkout process. This made it easy for customers to understand the total cost of their purchase in their local currency.
One-step Checkout
To reduce cart abandonment and improve customer satisfaction, we streamlined the checkout process into a simple and efficient one-step check-out. This made it easy for customers to complete their purchase quickly and easily.
Social Media Connectors
To increase brand exposure and customer engagement, we integrated social media connectors to enable customers to share and promote their purchases. This helped to spread the word about Reebok and increase customer loyalty and engagement.
Results
Improved User Experience: By customizing the website to meet Reebok's specific requirements, implementing a one-step checkout process, and providing personalized recommendations based on customer session via IP, we were able to enhance the overall user experience for customers. This led to increased customer satisfaction and retention.
Reduced Cart Abandonment: The implementation of a simple and efficient one-step checkout process helped to reduce cart abandonment rates and increase the number of completed purchases, resulting in improved conversion rates and revenue for Reebok.
Increased International Sales: By supporting multiple currencies and including VAT and Cart Summary in the checkout process, we were able to accommodate international customers and simplify the purchase process for them. This led to an increase in international sales and expansion of Reebok's customer base.
Improved Brand Exposure: The integration of social media connectors enabled customers to share and promote their purchases on social media, leading to increased brand exposure and customer engagement.