TGR Transformed their Customer Experience with Adobe Experience Cloud Solutions
Company Brief
TGR approached us to address challenges with their digital commerce platform, including managing multiple instances, maintaining consistency, and addressing technical issues.
Migrating to a single Magento instance was necessary, but operational challenges included managing inventory updates in real-time and optimizing indexing.
Objectives & Challenges
TGR faced challenges with their commerce platform, including managing multiple instances and addressing technical issues. Migrating to a single Magento instance was necessary, but operational challenges included managing inventory updates in real-time and optimizing indexing.
Consolidation of Multiple Instances: TGR faced a challenge in managing multiple instances of their commerce platform, leading to poor efficiency, slow performance, and suboptimal customer experiences. The objective was to migrate to a single instance of Magento to streamline operations and improve customer experiences.
Technical Challenges: TGR faced technical challenges such as managing scalability, configuration, code, and security risks. The objective was to optimize indexing for a large database and catalog size with more than 150 customer groups.
Operational Issues: TGR struggled with managing inventory updates in near-real-time, leading to operational issues. The objective was to streamline operations to manage inventory updates more efficiently.
Enhanced Customer Experiences: The main objective of addressing these challenges was to improve customer experiences and achieve TGR's business goals through unified customer experience across all channels.
Solution Approach
Our solution for TGR involved adopting Adobe Experience Cloud solutions to transform their customer experience and work management processes. This included achieving a uniform sub-folder structure, reducing store views in Magento, and using Bablic for server-side translation and virtual store views for localized content delivery.
Consolidation of Multiple Instances
We helped TGR migrate to a single instance of Magento, consolidating their B2B and B2C operations. This improved efficiency, streamlined operations, reduced costs, and enhanced customer experiences. By reducing the number of store views in Magento and achieving a uniform sub-folder structure, we simplified management and maintenance.
Database Optimization
With a database size of over 60GB and a catalog size of over 150 customer groups, optimizing indexing was a critical part of our solution. By implementing better configuration and code management, we reduced the risk of technical issues and security breaches. This led to faster loading times and clearer product information, which improved the customer experience.
Managing Inventory
We addressed operational challenges by implementing real-time inventory updates. This ensured that inventory levels were accurate and up-to-date, which improved the overall customer experience. By integrating with ODOO, we streamlined TGR's entire business process, including inventory management.
Enhanced Customer Experiences
To enhance the customer experience, we used Bablic for server-side translation and virtual store views for localized content delivery. This resulted in eased management complexity and ensured that TGR's customers received a personalized experience, regardless of their location. We also resolved existing issues with payments, carts, and order failures, ensuring a smooth completion of transactions.
Adobe Experience Cloud Integration
Adobe Experience Cloud facilitated faster loading and a unified experience across channels, demonstrating the benefits of this solution. Integration with ODOO streamlined their business process and resolved existing issues with payments, carts, and order failures.
Results
35% increase in operational efficiency: TGR achieved better operational efficiency through implementing virtual stores for languages and fast indexing with 150+ customer groups, 160+ catalog rules, and 10 websites on the same platform with PWA experience.
40% increase in website performance: The implementation of virtual stores for languages not only reduced costs but also resulted in faster indexing times and significantly improved website performance.
Cost savings of up to 50%: By consolidating multiple instances into a single Magento platform and optimizing operations, TGR achieved significant cost reductions while maintaining high performance standards.
Recognitions
World Traveler Award Winner
Meet Magento New York 2024
Codilar won the World Traveler Award at Meet Magento New York 2024 for its innovative eCommerce solution for Tiger-One Distribution (TGR).
B2B Champ Award Winner
Meet Magento India 2024
TGR's success earned Codilar the B2B Champ Award at Meet Magento India 2024, recognizing excellence in B2B commerce solutions.